…I was in a presentation yesterday and Tony Robbins said something that I thought was very striking and pertinent to the world of experiential marketing. If you tell someone something and all they do is listen to it, less than ten percent of the people will understand and remember what you said. If you write it down, 20 to 50 percent may remember what it was that you said. But if you talk to them and engage with them and people actually do what you’re talking about, 80 percent or more will get what your message is. And that’s exactly what experiential marketing is.
extracto del podcast The Five Essential “E’s” to Experiential Marketing, Abril 1, 2009
